Saturday, 21 November 2009

Melting into summer ~ don't be a victim

Sydney and a few other states has had their hotest November ...since records began. Many people hit the beaches all week dying to get a tan to cool off.

The latest summer campaign from Cancer Council Australia is all about helping teens (well everyone) to understand the dangers of excessive sunbaking.

This year they decided on a new approach by engaging with teens with a snazzy web application.
It’s called ‘Sunsation’ and it works like this: teens upload a photo of themselves to the application, then sit back and watch as a ‘healthy glow’ develops. But at the same time as they are admiring the bronze glow, they start to notice a spot developing on their face. Within seconds it has turned into a large and nasty looking melanoma. Sunsation is part of this year’s National Skin Cancer Action Week campaign November 15-22.
Last weekend they ran a large scale crime scene at Bondi Beach ...

beachgoers arrived to see 1700 towels stretched across the iconic sands, each emblazoned with a ‘crime scene’ chalk outline of a ‘victim’. The towels represented, graphically, each of the approx. 1700 Australians who die each year from skin cancer. Somewhat preventable.

As a mother of a teenager I think it's so important to get the message across in a way that teens may listen to. Even if we have drummed in the message since they were toddlers to stay sun safe, once their peers become more important and they aren't under our direct supervision ... they put themselves at risk. Don't let them be a victim and don't be one yourself. Stay safe this summer.

Tomorrow is going to be a sorcher 41 ° , so please stay out of the sun ! Slip, slop, slap, seek and slide.





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